Ready to unlock the foundation of your business?

This Business Foundation Blueprint is designed for anyone starting a company or refining their current strategy. Answer the 9 questions to dig deep into your niche, audience, and unique edge.

Step 1 of 12

Here’s how it works:

Take your time with each question—aim for as many answers as possible before moving on.
Don’t overthink it—write down every idea, good or bad, to spark creativity.
After each answer, hit 'Enter' (or mark it with a comma) to keep going.
No pressure, no rush—go at your own pace, but challenge yourself to push past the obvious.
Set aside 30-60 minutes for the best results!

Before We Start:

You can choose between two options below: Broad or Specific. Here’s how to pick the right one for you:

Broad: New to the tool? Start here! This gives you a big-picture view of your entire business—perfect for seeing how everything fits together. We recommend this as your first step.
Specific: Got multiple products or services? After doing Broad, run the tool again for each one. This zooms in on a single product or service for targeted insights.

Blueprint Scope

Which product or service are you focusing on?

Full Instruction Video

We recommend watching the Full Instruction Video before proceeding to the next step and keeping it open in a new tab.

You can use the video in two ways:

Watch the entire video before starting Question 1.
Follow along with the video while answering questions, pausing after each question's explanation before moving to the next.

1. What specific market are you in?

Pinpoint the specific niche or market your business targets—think small and precise (e.g., 'vegan skincare' not just 'beauty'). The more focused you are, the simpler it is to build your website, attract the right visitors quickly, and turn them into customers.

2. Who exactly is your target audience?

Your target group isn’t everyone—aiming too broad means you miss the mark entirely. Narrow it down to the people who genuinely need your product or service. Who are the ideal customers you’re built to serve?

3. What do people in your target audience have in common?

"What traits, habits, or goals unite your target audience? Identifying shared characteristics (e.g., 'small business owners who value affordability') helps you craft messages that hit home. What ties your ideal customers together?

4. What pain points do people in your target audience face? What do they want to eliminate?

What frustrations or struggles push your audience to act? People buy pain relief (aspirin) over prevention (vitamins)—think quick fixes to problems like losing traffic, revenue dips, or burnout. What’s the pain they can’t ignore?

5. What needs do people in your target audience have? What do they want to gain?

What does your audience crave most? People chase core needs like certainty, variety, significance, connection, growth, or contribution. Think: more revenue, freedom, recognition, or community—what’s the ‘win’ they’re after with your help?

6. What fears do people in your target audience have? What do they want to avoid?

Fears drive decisions—what keeps your audience awake at night? They might fear failure, loss, or missing out (e.g., losing customers, falling behind trends). Pinpoint what they’re desperate to avoid so you can ease their worries.

7. What solution does your product or service deliver?

What transformation do you deliver? Your product or service should fix their pains or fulfill their needs—e.g., more time, higher sales, less stress. What’s the clear, tangible outcome your customers walk away with?

8. What gap exists between your target audience's needs and current solutions?

What’s missing between your audience’s frustrations and your competitors’ solutions? The ‘gap’ is your chance to stand out—offer something they don’t or do it better. Example: Grocery delivery turned a hidden hassle into a win. What’s your edge?

9. What are the Unique Selling Points (USPs) of your service or product?

Your USP is what makes you unforgettable—like Volvo’s safety or Ferrari’s speed. In a crowded market, it’s the one thing that screams ‘you.’ What sets you apart from competitors and makes customers choose you?

Congrats, You’ve Laid Down a Rock-Solid Foundation for Your Business!

You’re one step closer to growing your business faster and smarter!

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