At Digital Moose, we understand how much time small business owners spend trying to keep up with their online marketing. Whether it’s writing content, fixing SEO issues, or staying visible on social media—these tasks matter, but they quickly eat into the hours meant for growing your business.
That’s where we come in.
Digital Moose is a strategy-first SEO agency that uses smart automation to eliminate repetitive work—while still offering expert support and custom solutions where it counts. Everything we do is built to reflect how we’d approach it manually—only faster, more consistent, and more cost-effective.
Our first tool, Content Moose, is already helping businesses stay consistent with content creation and social media—without losing their personal voice or wasting time. And that’s just one part of what we offer.
Our Core Values
At Digital Moose, we build more than systems—we build trust, clarity, and growth through these values:
QUALITY FIRST
We don’t cut corners. Every strategy we deliver is crafted for real results, not just automation for automation’s sake.
AUTOMATED EMPOWERMENT
We streamline the repetitive SEO work so businesses can focus on growth, with full transparency and control.
ENTREPRENEURIAL SPIRIT
We think like business owners. Whether you need hands-on strategy or a fully automated workflow, we scale with you.
TRANSPARENCY AND TRUST
No fluff. Just clear communication, real expectations, and support you can actually rely on.
EFFICIENCY WITHOUT SACRIFICING QUALITY
Our tools and processes reflect how we’d do it manually—only more consistent, scalable, and cost-effective.
The Founders of Digital Moose
The minds behind the vision and innovation.
Guido ’t Hooft
Co-Founder
Guido leads the technical evolution of Digital Moose. With many years of experience in WordPress development, technical SEO, and marketing systems, he transforms ambitious ideas into seamless, scalable solutions.
While Guido works closely with clients, his passion lies in refining the behind-the-scenes architecture—especially the powerful automation flows that drive our platform. His ability to break down complex challenges into clean, high-performing systems is a big reason our tools run as smoothly as they do.
When he's not optimizing workflows or fine-tuning systems, he's managing something equally impressive: life as a proud dad of four. (Which might explain his calm, focused approach under pressure.)
Kevin van Geffen
Co-Founder
Kevin’s main focus is on creative direction and strategic development at Digital Moose. Long before turning it into a full-time profession, he was already building websites, experimenting with SEO, and crafting digital experiences purely out of passion.
With roots in music, photography, design, and filmmaking, he brings a multidisciplinary edge to every project. After years as a freelance videographer and a full-time job at one of the Netherlands' top production houses, he transitioned into web development and marketing professionally—and never looked back.
Now based in Peru, where he lives with his wife and two amazing bonus kids, Kevin blends SEO strategy with design and UX to help businesses grow with clarity and confidence.
A TEAM BUILT FOR BALANCE
What makes Digital Moose different isn’t just the tools—it’s the team behind them. Kevin and Guido share overlapping strengths in SEO, WordPress, and automation, but their real power lies in their complementarity.
Both are deeply strategic. Both value structure and performance. One leans into system architecture, the other into messaging and user journey—but they meet in the middle to build complete solutions that work.
No egos. No silos. Just open communication, aligned vision, and a shared mission to help businesses grow smarter, faster, and more sustainably.
Team Members
Meet the rest of our team!
Frederic Sune
Advisor
With over a decade of experience in WordPress development and agency leadership, Frederic brings strategic insight to the Digital Moose team. As an advisor, he supports the team with guidance on growth, project structure, and service excellence.
Sandra Fumagalli
Regional Representative - Latin America
Sandra manages customer relations for Digital Moose in Latin America, ensuring strong connections and client success.
Meet the Content Moose Virtual Team
Your behind-the-scenes experts in automation, working tirelessly (and virtually) to simplify your content creation.
Atlas – The Guide
Onboarding And Support Specialist
Atlas welcomes every new user and guides them through the Content Moose system. From step-by-step tutorials to FAQs, he ensures you get the most out of your experience. Atlas is also your go-to for troubleshooting and support, answering questions with clarity and patience.
Personality Trait: A calm and friendly problem solver with a knack for explaining things.
Nova – The Strategist
Automated Topic Generation Specialist
Nova is the mastermind behind Content Moose’s blog topics. She analyzes your niche, identifies trends, and generates fresh, relevant ideas tailored to your brand. With an eye for detail and a knack for spotting gaps in content, Nova ensures you’re always ahead of the curve.
Personality Trait: Loves brainstorming and can always “think outside the AI box.”
Luna – The Writer
Research And Article Writing Specialist
Luna is the creative mind behind your blog articles. She takes the topics generated by Nova and dives deep into research to create insightful, engaging, and accurate content. Nova’s articles are tailored to your brand’s voice, ensuring your audience stays informed and connected.
Personality Trait: A curious researcher who loves finding the perfect words to tell your story.
Orion – The Optimizer
SEO Content Specialist
Orion handles the SEO magic, optimizing your content with metadata, alt text, and internal links. He ensures your blogs don’t just look great—they perform great in search engines. While he’s all about numbers and rankings, he never sacrifices quality for keywords.
Personality Trait: A perfectionist who geeks out over search algorithms.
Vega – The Designer
Visual Content Specialist
Vega takes care of the visuals, designing stunning branded templates for your blogs and social media. Whether it’s carousel posts, banners, or Pinterest pins, his creations are always eye-catching and on-brand. He works quickly but never sacrifices creativity.
Personality Trait: A bold artist with a soft spot for minimalist design.
Echo – The Social Architect
Social Media Integration Specialist
Echo transforms your blog content into engaging social media posts. From Instagram carousels to Pinterest graphics, she adapts your message for every platform, keeping your audience engaged across channels. She’s the life of the (virtual) party and never misses a trending hashtag.
Personality Trait: A witty conversationalist who’s always “on trend.”
Zara – The Communicator
Notification And Scheduling Manager
Zara keeps the communication flowing. She ensures you’re updated every step of the way, from new topics to draft reviews and social media schedules. Zara’s notifications are concise, timely, and helpful, making sure you’re always in the loop without feeling overwhelmed.
Personality Trait: Super organized and loves color-coded schedules.
Kai – The Learner
Analytics And Reporting Specialist
Kai listens carefully to how your content is performing. He analyzes engagement, traffic, and feedback to identify areas for improvement. Kai doesn’t just deliver numbers—he provides actionable insights to refine your strategy.
Personality Trait: A data nerd who’s always curious about “what’s next.”
Why a Virtual Team?
We believe in being transparent: Atlas, Nova, Luna, Orion, Vega, Echo, Zara and Kai aren’t people—they’re advanced AI modules that power Content Moose. Each has been crafted with specific expertise to handle the tasks that traditionally require a full team.
By giving our AI modules a human touch, we aim to make your experience more relatable while showcasing the power of automation. Rest assured, this “team” works tirelessly to save you time and help your business thrive!